Going mobile….
Mobile is an inherent part of our lives today and it’s important for researchers to grasp how this medium can help us improve our research outcomes. That’s why, last month I attended the Merlien...
View ArticleWhen the people type…
At the last AMSRS conference I presented a paper on the research to develop the design of plain packaging for tobacco products (yes, that colour…… Pantone 448C). During the questions that followed, an...
View ArticleDumb ways to Die, Smart Ways to Use Social Media
I was privileged to recently attend a seminar where guest speaker Leah Waymark, General Manager Corporate Relations of Metro Trains, shared some of the strategy and thinking behind the hugely...
View ArticleSort of, dunno, nothin
Let participants raise their own issues Don’t you love the one word answers you get from teenagers when you ask them how their day at school was? I’ve learned with my daughter that it’s far more...
View ArticleWhy do rituals matter?
An opportunity to disrupt habitual behaviour As researchers, we know to look out for common rituals in the way consumers use products. These repetitive behaviours like licking the lid of the yogurt...
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